The Company
Built on Integrity.
Driven by Vision.
Driven by Vision.
Bastion Athletics & Sustainability is an Egyptian shareholding company established in 2025 under Investment Law 72. We build and operate premium brands across performance, wellness, and sustainable living — each one designed to raise the standard in its category.
From elite reformer Pilates studios to sustainable hotel amenities and eco-conscious tableware — every venture under the Bastion portfolio is built with the same conviction: that the best work respects both people and planet.
Arkan Plaza — The Flagship
A Complete Merrithew® Experience
Analog's second location introduces the full spectrum of Merrithew® apparatus.
The Field Club, Maadi
Where Analog Began
Analog's founding studio — the original location that set the tone for everything that followed.
Analog Maadi has been featured by Merrithew® on their global platform as an exemplary comprehensive Pilates Studio. The studio has also been cited among Cairo's best reformer Pilates studios by CairoGyms, Egypt's leading fitness guide, and covered by Scene Sports ME and Egypt Today.
As Seen In
Third-party recognition from regional and international publications and brands.
Scene Sports ME · Wellness
"This Maadi Spot Shows What Pilates Was Like Before the Digital Age"
Scene Sports ME dedicated a feature to Analog, framing the studio as a counter-movement to the algorithm-driven, aesthetics-first wave of modern Pilates.
Egypt Today · Video Feature · April 2026
"Analog Reformer Pilates"
Egypt Today produced a video feature on Analog Reformer Pilates, filmed inside the Field Club studio, bringing the brand to a national audience.
Merrithew® · Global Platform Feature
Featured on Merrithew's Global Platform
Merrithew® featured Analog on their global platform, placing it among the world's leading Pilates operators.
View Feature
Cairo Gyms · Cairo's Fitness Guide · April 2026
"Where Strength Meets Grace: The Best Reformer Pilates Studios in Town"
Cairo Gyms named Analog among Cairo's best reformer Pilates studios in their April 2026 roundup of the capital's top destinations.
Bastion Sustainability
Materials that
respect the world
they come from.
Bastion's sustainability division brings two complementary businesses under a single principle: that what you use every day can be made from what the earth already provides. No plastics. No synthetics. No compromise on quality.
Distribution Partnership
Huskware — The Collection
Huskware is a pioneering Chinese manufacturer of tableware, kitchenware, and household products made from rice husk, wheat straw, and natural agricultural by-products. Fully biodegradable, plastic-free, BPA-free.
Every piece is engineered from post-harvest agricultural material that would otherwise be discarded — converted into durable, food-safe homeware that performs at the standard of conventional materials while returning cleanly to the earth. Six distinct collections cover every dimension of the sustainable home.
Collection I
Dining &
Tableware
A complete dining range — spoons, saucers, rice bowls, noodle bowls, nested bowl sets, round plates, and oval serving plates. Every piece crafted from rice husk and wheat straw in a warm natural tone that works at any table.
Collection II
Kitchen
Essentials
Four cutting board styles — Duo, Clasp, NewDuo, and NewClassic. Each is double-sided, naturally antibacterial, and fitted with anti-slip silicone. Sized from personal to professional, the kitchen range replaces plastic at the point where food meets the blade.
Collection III
On-the-Go
& Storage
Lunch boxes, bento containers, and travel cutlery sets in oriental and western formats. Each piece replaces single-use plastic from the daily commute without any compromise in function, portability, or style.
Collection IV
Junior
Collection
Rabbit and monkey serving plates, portion dividers, suction soup bowls, feeding plates, and toddler cutlery sets. Safe, naturally antibacterial, free of plastics, BPA, and melamine. Designed to make mealtimes safer and more sustainable from the very first bite.
Available Exclusively Through
18 branches across Cairo, Alexandria, Tanta, Mansoura, and the North Coast — and online.
Own Brand
Bastion Hotel Amenities
Bastion's own-brand hotel amenities line is crafted entirely from natural materials — bamboo, rice husk, wheat straw, and organic textiles. Fully customisable with hotel branding. The complete range covers every dimension of the guest experience — from check-in to every in-room detail.
Supplied to hotels, resorts, and serviced apartments across Egypt and the wider region. Bastion amenities allow hospitality properties to meet rising guest sustainability expectations without compromising on the premium feel guests demand.
Range I
Personal Grooming
Wheat straw comb, bamboo razor, shaving kit, bamboo dental kit, shoe polish and shoe horn — packaged in kraft and recycled materials.
Range II
Guest Comfort
Natural-fibre slippers, sewing kit, dental kit, cotton gloves, eco pen — every room detail covered in sustainable materials.
Range III
Vanity & Hygiene
Sanitary bag, vanity kit, cotton buds, shower cap — all in natural kraft packaging, fully customisable with hotel branding.
